The Agrotest laboratory provides a full complex of services of the chemical analysis of the soil. The main task of corporate identity was the creation of the image of the chemical laboratory, which would be close to agricultural producers, however would clearly reflect the connection with science, modern technologies and key techniques, which the company uses to analyse the soil.
The created corporate identity combines the themes of chemistry, earth and crop production. Qualitative analysis of the soil is the basis of the harvest. This main idea of the company’s activities has found its embodiment in the branded patterns and images of plants, which resemble the models of molecules. The soil of different colors is used as the background on many items of the corporate identity to focus attention on the fact that the laboratory is engaged in the complex analysis of the soil.
Belarus / 2011 / shortlist